Identity, the global experience group, has announced the rebrand of its Beyond Business Travel as Identity Travel, as the group moves to bring its travel and events capabilities under one global offering.
The move follows a period of expansion across the UK, US, Middle East and Asia Pacific, alongside continued investment in the group’s operational infrastructure, including a new office in Derby, UK. The creation of Identity Travel strengthens the group’s ability to support clients with consistent, end‑to‑end travel management wherever they operate.
The rebrand consolidates travel into the wider Identity portfolio, aligning it with the brand presence the group has built in the events and experience sector.
Steve Banks, CEO, Identity Travel, said: “The shift to Identity Travel allows us to connect our expertise in managed travel with the scale and capability of the wider Identity Group. It means stronger support for clients, greater consistency across borders and travel programmes that match how businesses actually work today.”
For more information, visit: www.identityglobal.com.
