Global experience design agency Imagination has appointed Sydney Fisher as global head of marketing & PR, effective immediately. She reports to chairman and CEO Patrick Reid.
Fisher has been with Imagination for over a decade, most recently serving as global PR and marketing manager. She will work with regional teams and drive thought leadership and media initiatives. Her goal is to position the agency on the global stage while ensuring campaigns are culturally relevant and distinctively creative.
Imagination now has has 13 studios across the globe and now a permanent headquarters in Riyadh designed to support long-term growth in Saudi Arabia, and Shirley Lee was named managing director in China. Other senior appointments included Jennifer Grace being named executive director of Imagination Detroit, joining as the agency’s partnership with Ford Motor Company continues to evolve and following her leadership of milestones including the F-150 Lightning launch and Ford’s return to Formula 1 with Red Bull. In Australia, major automotive and technology wins for the agency have fuelled 30% team growth and the appointment of Laurel Cook as strategy director.
“2026 is about showing the world who we are and the impact our experiences can have… Sydney has already demonstrated she can lead this evolution, and working closely with our regions and marketing team, she will continue to sharpen our positioning and amplify Imagination’s voice globally,” said Patrick Reid.
Fisher added, “My focus is on ensuring our creativity, insight, and experiences are visible wherever we operate, positioning Imagination in the places that matter and on the global stages where our work can inspire and set the standard. Our communications will be bold, culturally relevant, and designed to cut through, reflecting the same distinctiveness and impact as the experiences we create for clients.”
Imagination clients include Bloomberg, Visa, JLR, Amazon Web Services, Ford, Guinness, LVMH, Harley-Davidson, Google, Adidas and Lego.
For more information, visit: imagination.com or follow: @imaginationglbl on social
