The full scope of IMEX America 2023 has been revealed in a breakdown of post-show statistics, published 13 November. The trade show for the global business events industry took place October 17 – 19 at Mandalay Bay, Las Vegas and welcomed a record 15,029 participants. Delegates included 5,364 buyers – both hosted buyers and buyer attendees – in what was IMEX’s largest show so far. Over 4,000 of these were hosted buyers – 45% of which control budgets of $5m and above. Figures show that there were 3,443 exhibiting companies at the show. Further statistics from the 12th edition of IMEX America can be found here, including buyers by nature of business, buying power and country.
The facts and figures
Over 200 people joined a debut first-timer’s tour on the opening day of the show. The tour included a musical warm-up and facilitated icebreakers before participants were taken on a guided walk around the main features of the show floor. Nearly 4,000 people downloaded and completed Storycraft Lab’s Experience Profiles, which were adapted for IMEX America. Delegates were invited to complete a quiz to reveal their Experience Profiles type followed by a personalised guide to the show. According to IMEX, feedback shows that this was appreciated as a fresh idea for planners to incorporate into their own events. Over 2,000 people attended education sessions at the show’s biggest-ever Inspiration Hub. The Hub featured a variety of topics ranging from how to manage personal and team members’ mental health, to future trends and forecasts from across the globe and industry sectors. On the release of the statistics, Carina Bauer, CEO of IMEX, says: “Our biggest ever show was not only large in terms of size but also value created. It certainly felt as if the whole of our global industry was in attendance. “The sheer scale of the show means that it provides an accurate reflection of the current state of our industry – and it was good to see such buoyancy and confidence evident in the many business connections across the show floor.” The next show will be IMEX Frankfurt 2024, held 14 – 16 May, with delegates invited to register their interest here.
