IMPACT Exhibition and Convention Center, Thailand’s largest MICE venue, has announced a major expansion plan with a project that includes the development of two new hotels, with at least one under the Hilton brand adding 1,000 rooms in the first phase. The investment, estimated at over THB3bn, forms part of a long-term strategy to increase Muang Thong Thani’s accommodation capacity to 5,000 rooms within five years.
The development will support the growing demand from international organisers and visitors as Thailand attracts larger events and global entertainment shows. Currently, IMPACT, which offers 140,000sqm of event space, operates two on-site hotels: the Novotel Bangkok IMPACT with 380 rooms and the ibis Bangkok IMPACT with 587 rooms.
The addition of a Hilton property and its sister hotel will further expand the hospitality portfolio. This expansion also aligns with Thailand’s ambition to advance a 100-billion-baht entertainment complex mega-project, enhancing the nation’s competitiveness in global business events and tourism.
