ITB Berlin 2024 celebrated another successful year under the theme #ITBTOGETHER, emphasising unity within the travel industry. The event, held from 5-7 March, attracted over 5,500 exhibitors from 170 countries and nearly 100,000 attendees despite public transport strikes. Highlights included a spectacular opening ceremony by Oman, showcasing cultural heritage and tourism potential, and a standout presentation by Saudi Arabia featuring football and Formula 1 memorabilia. [su_image_carousel source=”media: 2053548,2053549,2053550,2053551,2053552,2053553,2053554,2053555,2053556,2053557″ limit=”49″ slides_style=”photo;” controls_style=”light;” crop=”none” align=”left” max_width=”700″ dots=”no” target=”self”]
In photos: ITB Berlin takes the main stage
The travel world united in Berlin. ITB 2024 drew 100,000 visitors from 170 countries despite transport strikes. Oman's opening ceremony dazzled with cultural displays while Saudi Arabia impressed with sports memorabilia. Over 5,500 exhibitors showcased global tourism trends.
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