Rwanda hosted this year’s Society for Incentive Travel Excellence (SITE) Executive Summit, 1-4 December. The annual event takes members of the SITE Board of Directors and SITE Foundation Board of Trustees to new and emerging destinations that can leverage the experience and knowledge of global industry leaders to grow its incentive travel business.
The 2018 event was sponsored by Rwanda Convention Bureau and its partners, and was also made possible through a grant from the SITE Foundation.
The SITE delegation visited key regions in the country where incentive travel products and services are being developed – Nyungwe Forest National Park and Volcanoes National Park – staying at the recently opened One & Only Nyungwe House and experiencing a thrilling, early morning Gorilla trek.
Commenting on the experience, Ruffini said, “Since the tragic events of the 90s, Rwanda has recovered remarkably and is fast becoming a leading light for women in leadership and sustainability – themes that have been key to my year as SITE President. I’m thrilled to see how the Business Events sector in Rwanda is being led by young women pursuing a vision for the country as a sustainable tourism destination powered by meetings, conferences and incentive travel experiences.”
SITE has 2,300 members in 84 countries, with 29 local and regional chapters.