Incentives give a boost to Australian tourism

Melbourne Convention Bureau (MCB) has secured two new incentive groups, arriving in February. Nine groups are already confirmed to visit this quarter, driving 1,265 visitors to regional Victoria as part of their itinerary. MCB Chief Executive Julia Swanson said the arrival of these incentive groups is encouraging for the Victorian visitor economy, following the unprecedented bushfire season across Australia. She commented: “As a part of Visit Victoria, we are working as one team together with our industry partners, Business Events Victoria and Business Events Australia, to reassure our business event clients and delegates that most parts of Victoria are not affected by the bushfires.” MCB says its priority is in supporting the industry to rebuild Victoria’s reputation as a safe and vibrant tourism destination. It emphasises there are many regions within Victoria that remain unaffected and will continue to offer visitors incredible tourism experiences including Ballarat, Bendigo, the Great Ocean Road, Phillip Island, the Mornington Peninsula, Yarra Valley, Dandenong Ranges, the Grampians, and more. Swanson added: “We are continuing our efforts in the corporate, incentive and meetings space with its attractive short-lead time to support local tourism operators and stimulating local economies. “The best way to help is by visiting regional Victoria. International delegates spend an average of $1019.00 per day filling hotels, tourist attractions, local shops and cafes.”