Ingenuity London goes Dutch with event launch

UK business development consultancy Ingenuity London launches its first ever European new business event in Amsterdam on 5 June. The event, ‘Video Content Connect’, will be held at Movenpick Hotel, and aims to bring 15 brands and 15 agencies together, following the format of Ingenuity’s London events designed to showcase video content. Organisers say their guestlist includes brand names such as UberEats, Expedia, VodafoneZiggo and TomTom. Amsterdam was selected, the agency says, due to the number of notable brands headquartered there, the wealth of creative agency expertise in the city and proximity to UK agencies. Ingenuity’s move to take its new business events to Europe is part of a wider global expansion strategy– including an event in New York planned for September – as it looks to build on continued success and growth in the UK. Charlie Dudgeon (pictured), Head of European Events at Ingenuity, said: “After a decade of refining our events in London they have gone from strength-to-strength. We are looking forward to taking this proven format to new markets. Amsterdam is a creative hub for brands and agencies, making it the ideal city in which to launch our events outside the UK. We’ve seen an increase in brands from European headquarters flying over to London to attend our events over the past couple of years, so now is the perfect time for us to bring the event to them.”  Contact Charlie for more information.