Italian PCO, OIC Group unveils new identity in 50th anniversary year
In 2025, Italy-based PCO, OIC Group celebrates a milestone that it says is also a statement of intent: 50 years in the meeting industry and the beginning of a new phase, led by a female leadership team keen to reconnect the company to the core values it was founded on.
Established in Florence in 1975, OIC Group was among the first companies in Italy to professionalise the organisation of medical-scientific events. Now, after half a century of experience, the company is repositioning itself on the international market with a fresh visual identity and concept.
The new image revolves around the idea of a spotlight, the stage light that highlights what truly matters. OIC says it’s more than just a graphic element, it’s a powerful metaphor, with the Group considering itself “the invisible direction behind the scenes, turning the spotlight on and giving space, voice, and shape to the content and the professionals who bring it to life”.
In recent years, OIC Group has strengthened its international positioning through targeted investments in digital innovation and sustainability, solidifying its role as a strategic partner for associations, institutions, and companies in over 60 countries.
“Clients, stakeholders, and colleagues are the human capital that has shaped our history and will continue to carry us forward. This new identity reflects the way we operate in the world: shining the right light on results, on content that deserves to be seen, and above all, on the value of those who share their ideas, energy, and expertise with us,” says Irene Serio, CEO of OIC Group.
OIC Group partnered with creative agency of Var Group, Ubics on the project. OIC has offices in Florence, Milan, and Brussels, over 100 professionals, and organises an average of 500 events organised worldwide each year.
Visit: www.oic.it
