AMERICA – President and CEO of ITN International, Ivan Lazarev, tells event organisers during an Inside Near Field Communication (NFC) seminar on 6 June to expect event badges to be digital within three years.
According to Lazarev, event badges will soon live inside attendees’ NFC-enabled smartphones, and these badges will not only allow attendees to enter conference sessions, exhibit halls and social events, but will enable them to buy meals and discounted merchandise at the event and even to travel about the host city and purchase tickets to local attractions.
Attendee’s will also be able to use their smartphones to exchange their ‘digital badges’ with exhibitors, sponsors and fellow attendees.
“The world of NFC is truly going to transform the experience of events,” says Lazarev. “It is also a cost-saver, and will make a big difference at events. It will allow people to interact more effectively and obtain better information.”
For purposes of visual identification, each attendee will wear a paper badge that will printed at a kiosk when the attendee first arrives on site, adds Lazarev.
Badge-printing kiosks will be permanently installed throughout venues with no charge to organisers, and NFC readers, also permanently installed, will allow attendees to use their smartphone-resident digital badges to enter access-controlled areas, such as session rooms and exhibit halls, and to complete purchases.
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