Kenes Group, a Professional Conference Organiser (PCO) and Association Management Company (AMC), has announced a new strategic move towards a regional development of their operation in Latin America. With medical and scientific congresses on the rise in the region, and many of Kenes’ international clients looking to Latin America for their periodic conferences, Kenes Group has announced it will grow its operation and presence in the region. Latin America is a rapidly developing event centre with major destinations in Argentina, Colombia, Mexico, and Peru. At the same time, local knowledge in the area of various sciences and healthcare expertise is being widely developed. These factors have both provided a nurturing environment for the development of local medical and scientific associations, which are becoming significant players in the international arena. With a number of first-time events sprouting quickly, it is evident that in order to keep the quality of the service provided and to be in close proximity to its clients, Kenes has to expand its local operation. With the signing of four new contracts with local representatives, Kenes now has local operations in Argentina, Peru, Mexico, and Colombia. All four partners of Kenes – AV Business & Communication in Argentina, INC Group in Colombia, Andes DMC in Peru, and Groups2go in Mexico, are well known in the region for their quality of service and strive for excellence. Iftah Amit, VP global sales & marketing at Kenes Group, said: “The goal of this partnership is the combination of Kenes bringing its global knowledge to Latin America, and each of our partners bringing their unrivalled local know-how and onsite operations. This provides a holistic approach to the planning of any regional or international event that needs assistance in meeting their targets, goals and objectives.”
Kenes Group keen to work in Latin America
Expanding reach into new markets. Kenes Group partners with four local firms across Latin America. The PCO will leverage regional expertise in Argentina, Peru, Mexico and Colombia. This strategic move responds to growing demand for medical and scientific conferences in the region.
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