BMW has appointed creative services business KOJO as their event services and experiential production partner. The partnership reinforces the strength of the BMW brand with KOJO’s ability to deliver an integrated approach with a fully immersive brand experience at their events.
The appointment comes following a closed, four-way pitch.
According to Stuart Jaffray, general manager of marketing at BMW, it was a highly competitive process with all four proposals being impressive. “KOJO demonstrated an innovative and clear vision which we believe will help us to achieve our objectives,” Jaffray commented.
The scope of work includes activation of BMW’s own property, BMW Driving Experience, as well as BMW’s sporting and cultural sponsorships, which include the BMW Caulfield Cup, BMW Derby, Motorsport and the Queensland Ballet.
KOJO’s unique approach offers an integrated service like no other in the market, and is uniquely positioned to deliver BMW’s story throughout Australia. KOJO specialises in creating closer connections by crafting memorable experiences that produce compelling outcomes for their clients.
Daniel Tippett, national events director of KOJO said, “The appointment reflects the quality of KOJO’s team, our integrated approach and commitment to excellence. KOJO’s breadth of service allows us to offer BMW an improved creative execution supported by strong brand services.
“In a world that is saturated with communication channels and numerous touch points, you can no longer just create an event and expect everyone to be amazed.
“Our goal is to create bespoke experiences that resonate with each consumer and create lasting memories. With over 25 years’ experience, we understand the science behind it,” said Tippett.
