Korea MICE Expo returns as hybrid event for 2020

Korea MICE Expo (KME), Korea’s largest tradeshow for meeting professionals and incentive planners, returns this year as a hybrid event for the first time. It will be held offline at Songdo ConvensiA, Incheon, with a corresponding virtual event from November 24-27, 2020. Organisers expect over 3,000 MICE industry professionals to attend and meet with 300 exhibiting local service providers, including convention bureaus, unique venues, travel agencies, PCOs and more. Participants can expect to engage in 1:1 video business consultation with global buyers and gain access to exclusive virtual content available through a new online platform. Under the theme ‘Driving Innovation through Challenges’, this year’s KME will take a look at challenges presented by the Covid-19 pandemic and suggest creative solutions for implementing the latest IT and meeting technology to welcome a new digital era of the MICE industry. The Opening Keynote will be presented by the vice-president of Consumer Electronics Show (CES), who will speak on how the transition of CES to a virtual exhibition and conference will provide value as a new experience. KME kick-offs 24 November with an Opening Ceremony streamed live for online participants. The official programme will continue over the following three days with B2B meetings, speaker presentations, exhibitions and more. New this year, participants can see live demonstrations of Korea’s latest MICE industry technology at the Meeting Technology Showcase, and discover MICE-related start-ups at the Smart Tech Exhibition Zone. Also, the CVB Showcase will present updates from Korea’s regional cities. The Korea Tourism Organization invites event professionals to join the first hybrid Korea MICE Expo.