Kuala Lumpur Convention Centre launches new virtual studio

Asia News
Kuala Lumpur Convention Centre launches new virtual studio

The Kuala Lumpur Convention Centre (the Centre) has created a new virtual studio in order to hold virtual and hybrid events.

The studio features production-grade audio and visual equipment and a team of technical experts to help run virtual events. It can broadcast livestreams or pre-recorded content, and integrate these into platforms such as Zoom, YouTube and Vimeo.

General Manager of the Centre, Alan Pryor, said: “The Centre, as Malaysia’s premier venue, has always been at the forefront of our industry here and internationally. The past year, we have been concentrating our efforts in upping our infrastructural and solution offerings to meet the new demands in our current market landscape and we are committed to serving our clients with an open and flexible mind-set, to deliver mutual success and a memorable experience to delegates and event attendees.

“Hosting a digital event, whether conference, exhibition or corporate function, is very different to a physical event and we at the Centre are here to make that transition as smooth as possible for our clients and their delegates. Our one-stop virtual solution was designed prioritising your peace of mind. Our knowledgeable and experienced team are trained to guide our clients in the right direction to execute a successful and seamless digital event, all while in strict compliance to all safety SOPs.

“Pablo Picasso once said, everything you can imagine is real. Due to Covid-19, we are all striving to re-imagine our reality, and creativity has become our greatest asset. Manoeuvring the new norms has set us firmly on the roads less taken, especially for us in the business events industry. While digitisation was already slowly penetrating the industry, Covid-19 has definitely made the plunge inevitable and urgent. This is not a time for adaptation but implementation.”

Stuart Wood is a news reporter across the Mash Media editorial portfolio. He writes for CMW alongside sister publications Conference News, Exhibition News, Access All Areas and Exhibition World.

Leave a Reply