As Las Vegas welcomed nearly 39 million visitors in 2022, the Las Vegas Convention and Visitors Authority (LVCVA) has been studying their visitation interests, behaviours, and spending trends. The new findings are part of the LVCVA’s annual Visitor Profile Study, compiled by its Research Center. Nearly two-thirds of visitors are more likely to attend a meeting or convention in Las Vegas than if it was held elsewhere, according to the study. Las Vegas’s combined 15 million square feet of meeting and event space is more than any destination in North America. Among those who attended a convention or corporate meeting during their 2022 visit, 63% said they were more interested in attending the event because it was in Las Vegas, up from 41% last year and 44% in 2019. Additionally, once business travellers were in Las Vegas, most stayed longer. Among those surveyed, 58% extended their stay to enjoy leisure time in Las Vegas by an average of 1.7 days. In 2021, 44% of business visitors extended their stay, and did so by an average of 1.2 nights. Nearly all (9%) visitors who participated in the survey felt their experience either met or exceeded their expectations. The Las Vegas 2022 Visitor Profile Study is reported annually, to provide an ongoing assessment of the Las Vegas visitor, and trends in visitor behaviour over time. In total 6,267 interviews were conducted over the course of 2022. Other findings include:
- Strong satisfaction with the Las Vegas visiting experience: More than three-quarters (7%) of visitors to Las Vegas in 2022 said that they were ‘Very Satisfied’ with their visit, up from 70% in 2021.
- Gradually expanding advanced booking windows: More Las Vegas visitors booked their trip over a month before arrival in 2022 (5%) vs. 2021 (48%).
- Younger and more diverse visitors: The average age of visitors was 40.7 years, down from 43.2 years in 2021, and the 2022 visitor was more ethnically diverse, with higher rates of Asian/Asian American and Hispanic/Latino visitors. This follows a trend of visitors skewing younger and more diverse over the last 30 years. The average age of visitors in 1992 was 47.2.
- Last year saw triple the number of international visitors (9% versus 3% in 2021) as international travel restrictions eased. Southern California maintained its perch as Las Vegas’ largest feeder market, representing 27% of visits to the destination.
The complete 2022 Visitor Profile Study generated by the LVCVA’s Research Center is available HERE. To learn more about the Las Vegas Convention and Visitors Authority, visit LVCVA.comand www.VegasMeansBusiness.com
