Global live events and experiences company Legends/ASM Global has signed a new five-year contract with FC Porto. The deal – one of many in the Euroeaen football tarnsfer window – means the company is now the club’s official catering service provider at Estádio do Dragão; the first stadium-level contract of its kind in Portugal.
The new deal will see Legends/ASM Global oversee all food and beverage operations at the club, including both general admission (GA) and premium hospitality areas. The partnership includes both match-day and non-match day events, as well as the training and development of on-site teams.
Chris Bray, Legends/ASM Global president, Europe said: “We are incredibly proud to expand our relationship with FC Porto through this new deal. The partnership not only reflects our shared commitment to innovation and excellence but also signals a major strategic step for our business in Portugal and across Iberia.
Having worked closely with the club on future vision, as well as catering and hospitality, this new chapter will allow us to deliver on those ambitions and take the experience at Estádio do Dragão to new heights.”
Legends/ASM Global already works alongside top-tier football clubs and venues including Real Madrid CF and London Stadium, as well as major multi-purpose destinations such as Olympia London and P&J Live, and iconic live entertainment venues like OVO Arena Wembley and AO Arena.
Photo: Estádio do Dragão, courtesy of FC Porto/Legends Hospitality .
