Legends Global has appointed Nuno Moura as managing director for Iberia, based at the company’s Madrid headquarters.
Moura will oversee business operations across Spain and Portugal, where Legends Global works with Real Madrid, FC Barcelona and FC Porto. The company is planning further expansion in the region.
Moura spent nine years as chief marketing and revenue officer at the Portugal Football Federation, leading the brand and commercial strategy. He also served on UEFA’s Marketing Advisory Committee and previously worked as Nike’s global digital marketing director, collaborating on major tournaments including the UEFA Euros, FIFA World Cups and the Olympics.
Chris Bray, president, Europe at Legends Global, said: “We’re very excited to have Nuno join the Legends Global team. As a widely respected leader in the sports industry and with extensive experience, Nuno will undoubtedly add significant value to our business in the Iberian market, all whilst driving growth and new opportunities across the region.”
Nuno Moura added: “I have admired Legends Global’s work for some time, so I’m honoured to be joining at such an exciting moment for Iberia – home to some of the world’s most iconic sports and entertainment brands and major events like the 2030 FIFA World Cup. At a time when media rights growth is slowing and sustainability models are under pressure, it has never been more important for rights holders to unlock new revenue streams across venues, hospitality, sponsorship, merchandising, and beyond.”
