Legends Global has entered a multi-year partnership with Coca-Cola Europacific Partners (CCEP) covering its UK venue portfolio.
The deal includes supply rights across carbonated soft drinks, energy drinks, bottled water, mixers and ready-to-drink alcoholic beverages.
CCEP’s brands will be available to visitors at a range of live entertainment venues operated by Legends Global, including arenas and concert halls across the UK.
The partnership also includes plans for branded lounges, product sampling activations, promotional giveaways and retail campaigns designed to be implemented across the venue network.
Financial terms of the agreement were not disclosed beyond describing it as a multi-million-pound deal.
CCEP sales director Ryan Buchanan said, “It’s fantastic to secure this long term partnership with Legends Global and again bring more of our brilliant brands to more consumers at iconic venues throughout Great Britain. We’ll continue to bring our portfolio to life across these venues”.
