VisitBritain/VisitEngland has become the first continental sponsor of the USA’s LGBT Meeting Professionals Association (LGBT MPA). LGBT MPA is an organisation with 1,200 professional members and sponsored by 56 North American CVBs and travel-related businesses.
The organisation says a recent independent survey of its membership estimated the buying power of the organisation’s members at US$2m per year.
“We are delighted to be announced as the first international sponsor for LGBT Meeting Professionals Association. VisitBritain has a commitment to developing Business Events across the global meetings industry and we see partnerships such as this a key route to achieving our desired growth,” said VisitBritain Head of Business Events Kerrin MacPhie.
Jim Clapes, Chairman, Executive Board, LGBT MPA added: “This first continental sponsorship is a landmark for our organisation and we look forward to many more.”