London polishes up its hotels and event venues as it gears up for return to business

Europe Features
London polishes up its hotels and event venues as it gears up for return to business

London & Partners have provided an update on the new hotels entering the city’s market, and highlights some of the venues which have used the downtime to refurbish:

London’s MICE industry is getting ready to reopen, with several new hotels due to enter the market and many existing venues confirming refurbishments.

The events industry is worth £23bn (US$32bn) to London’s economy, and is the largest contributor to the UK’s overall £70bn sector value, when looking at pre-Covid figures.

Several international hotel brands have chosen London for their first venture into the European hotel market, with NoMad London, Mondrian Shoreditch and Pan Pacific London all to open in the first half of the year. London is also set to play host to the world’s first super boutique with the highly anticipated opening of The Londoner by the Edwardian Hotel Group (pictured). With a strong focus on sustainable luxury, this five-star hotel offers elegant rooms, private cinemas, and a state-of-the-art ballroom.

During the pandemic, we have seen many redevelopment projects, increased hybrid solutions and the creation of virtual platforms. To help bridge the gap between in person and online events, Tobacco Dock, in London’s East End, has created an immersive virtual reality platform, Tobacco Dock Virtual, that will cater to a global audience. Looking ahead, Olympia London is set to launch in 2024 as a world-leading cultural destination, includes a four-screen arthouse cinema, 1,500-seat theatre, live music venue, restaurants, shops, cafes, two hotels (Hyatt and CitizenM) and 51,000sqm of office space. Most of the venue will reopen later in 2021 in line with the Government’s roadmap.

Tracy Halliwell, director of conventions and major events at London Convention Bureau said: “London is a city that is constantly reinventing itself and we have been impressed by how London’s venues and hotels have adapted and innovated during a year of huge challenge and uncertainty. The city is a truly dynamic destination for meetings and events and these new hotel openings and venue developments are a vote of confidence in the future of the sector and will provide even greater choice for business events and visitors.

“As we look towards the future, we are optimistic that the industry in London will recover and we are committed to making future events in the capital a huge success. We cannot wait to welcome major events, conferences and exhibitions back to London when it is safe to do so.”

London’s new event spaces and hotels set to open in 2021 include:

  • Kingsland Locke, spring 2021 – Drawing inspiration from trendy East London, Kingsland Locke will feature 124 signature studio apartments with fully equipped kitchens, appliances and living spaces. On-site you’ll also find a microbrewery, gin distillery, all day restaurant, co-working spaces, workout station and coffee shop.
  • Courtyard Marriott London City Airport, April 2021 – Located near London City Airport and along the Dockland’s Light Railway, the new-build seven storey, 184-room property offers a comfortable stay for guests flying into the city. The hotel includes a bar and restaurant, gym, and meeting facilities.
  • The Londoner, June 2021 – The Londoner, which at its heart is a sustainable luxury hotel from the Edwardian Hotels Group, has had more than £300m in investment. It has six concept eateries, meeting spaces and gym and spa facilities.
  • NoMad London, early 2021 – Inside the former Bow Street Magistrates Court and Police Station and opposite Covent Garden’s Royal Opera House you’ll find NoMad London. As the first international venture for NoMad Hotels, NoMad London showcases Mexican inspiration mixed with the historic origins of the building in their 92 rooms and food and beverage outlets.
  • Mondrian Shoreditch, spring 2021 – Taking over the Curtain Hotel and opening as the European flagship property and the sixth hotel for Mondrian, the Mondrian Shoreditch will retain the Curtain Members’ Club alongside the re-brand of the hotel.
  • Pan Pacific London, spring 2021 – As the first European property in Pan Pacific’s portfolio, this multi-use development will be located on Bishopsgate in the City of London. The property will include luxury apartments, the hotel, a public plaza, mindfulness studio and spa facilities.
  • Nobu Hotel Portman Square – The hotel features a world-class restaurant and bar, and a range of meeting spaces, from boardrooms for small meetings to a ballroom for drinks receptions for up to 700 guests.
  • Canopy by Hilton London City – Complete with a rooftop bar for open-air dining and networking, the 340-room hotel offers a stylish setting and convenient London location.
  • The Peninsula London – Find the best of British culture at The Peninsula London with 190 exquisitely styled guest rooms and suites. The hotel also features a grand entrance and colonnaded courtyard reception, as well as a grand ballroom to host spectacular events. London’s event spaces and hotels that have undergone developments in the past year include:
    • Tobacco Dock – In partnership with Sansar, Tobacco Dock is taking its event space digital with ‘Tobacco Dock Virtual’. The virtual venue will allow users to experience immersive, real life conferences, seminars and events online using the pandemic-proof platform.
    • Hilton London Metropole – One of Europe’s largest conference and events hotel, with close transport links to Heathrow Airport and Central London, is undertaking a multimillion-pound refurbishment. Renovations will be made to the hotel’s 1,096 guestrooms and suites, 35 event spaces and meeting rooms, four restaurants and bars, executive lounge and gym.
    • The Carlton Tower Jumeirah – Following a £100m renovation, The Carlton Tower Jumeirah is set to open with a revamped spa, 20-metre indoor pool, health club, restaurant and balconies looking out onto iconic London views.
    • Olympia London – The £1.3bn redevelopment project for Olympia London, set to launch in 2024 as a world-leading cultural destination, includes a four-screen arthouse cinema, 1,500-seat theatre, live music venue, restaurants, shops, cafes, two hotels (Hyatt and CitizenM) and 51,000sqm of office space. Most of the venue will reopen later in 2021 in line with the Government’s roadmap.
    • The Westin London City – The Westin London City is located on prime riverfront in the heart of the City of London and is a key part of the redevelopment of the former Queensbridge House site. The hotel will feature modern meeting and event facilities, 24-hour business centre, a Junior Ballroom, indoor swimming pool, spa, and fitness studio.
    • Marriott Kensington – The London Marriott Hotel Kensington has undergone a phased renovation project transforming the hotel’s guest rooms and public areas. Featuring intuitively designed accommodation, a seven-storey atrium and restaurant. Marriot Kensington is in an ideal location with close links to Central London and Heathrow Airport.
    • Leonardo Royal London City Hotel – The £11.5m large-scale refurbishment of Leonardo Royal London City will transform the hotel’s public areas, notably the lobby and reception, and includes renovations to the hotel’s bedrooms to create a new relaxed and restful environment.

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