The 9th edition of BE @ Penang, themed ‘BE at Penang: BE THE WAVE’, will take place 11-12 December 2025 and the conference will this year invite industry leaders, innovators, and changemakers to come together and create the next wave of progress in Malaysia’s business events and creative economy. Organiser, the Penang Convention & Exhibition Bureau (PCEB) says the event is more than just a year-end conference, with BE @ Penang 2025 positioned as a catalyst and benchmark for future conferences in 2026 and beyond.
“In essence, we are not riding the wave – we are creating it,” says the PCEB which has announced that this year’s keynote address will be delivered by Hiroshi Tamura, the father of the modern Nissan GT-R and Nissan Z. Tamura’s session will explore visionary leadership, the courage to challenge the status quo, and the power of a single individual’s passion to transform an entire industry.
BE @ Penang 2025 will also open doors for students and young professionals, offering opportunities to learn directly from industry leaders, engage in meaningful dialogue, and build networks that can shape their career journeys.
Adding to the experience is a pre-conference activity, ‘WAVE MAKERS: A Penang Discovery Adventure,’ on 10-11 December 2025. Participants will explore Penang through creative photo challenges, clue hunts, and team-based problem-solving – an engaging introduction that builds camaraderie and connection ahead of the main conference.
For more information, visit https://beatpenang.com/registration
