Malaysia hosts networking event ahead of IAA World Congress 2024

Penang, Malaysia, will be the destination of the next International Advertising Association (IAA) World Congress, marking the first occasion this event will be held in Southeast Asia. Scheduled to take place from 6-8 March 2024, the event will be co-hosted by IAA Malaysia, Penang State EXCO Office for Tourism and Creative Economy (PETACE), and Penang Convention and Exhibition Bureau (PCEB). Ahead of the Congress, an official industry networking event was hosted by PETACE and PCEB at the Amari Spice Hotel on 15 June 2023. In attendance was The Honorable Yeoh Soon Hin, the state exco for Tourism and Creative Economy; Ashwin Gunasekeran, the CEO of PCEB; John Doody Chacko, chairman of the 45^th IAA World Congress; and members of the IAA Malaysia Executive Committee among others. “With our diverse, multi-faceted, multi-cultural heritage and culture, Malaysia is a destination that offers much for Business Event visitors. The 45^th IAA World Congress 2024 will further cement the reputation of both Penang and Malaysia as South East Asia’s preferable and safe Business Event destination,” comments Hon. Yeoh Soon Hin. According to organisers, the theme of the 45th IAA World Congress 2024 will be ‘BRAND RE-CODE: Better World, Better Life to embody the “challenging times we live in”. The 45th IAA World Congress will include three days of discussions, learnings, and case studies from global experts. These experts will include representatives from the United Nations, Federal and State ministers, government agencies, Global AI experts, academics, and more. They will discuss ways to change and improve the world, such as through creativity, technology, and gender equality alongside International Women’s Day on 8 March 2024.