Malaysia promotes its TripleE alliance for attracting more events to Sarawak

The Malaysia Convention & Exhibition Bureau (MyCEB) and Business Events Sarawak (BE Sarawak) are working together to spotlight Malaysia’s MyTripleE incentive campaign, first unveiled in August 2023. The subvention funding programme was highlighted at a special event, held on 4 March in the Sheraton Kuching, the MyCEB – BE Sarawak Engagement with BE Sarawak Industry Partners 2024. It involved 100 stakeholders from various sectors, including Professional Conference Organisers (PCO), Professional Exhibition Organisers (PEO), Event Management Companies (EMC), Destination Management Companies (DMC), associations, and relevant government agencies. The MyTripleE initiative can mean up to RM47,500 (US$60,224) in support for a qualifying meeting or incentive trip for between 251 and 500 delegates,  and is designed to showcase Malaysia’s offerings in the convention, exhibition, meetings and incentives markets, with a special focus on the potential in the state of Sarawak. The collaboration aims to engage with travel agents, hotels, and product owners, in particular. Azman Haji Tambi Chik, CEO of MyCEB, said at the event in Kuching: “We are here to champion the MyTripleE campaign, highlighting Malaysia’s strengths and opportunities. It brings us great excitement to collaborate with BE Sarawak for this event, marking a significant milestone in propelling Malaysia’s business events sector forward.” Amelia Roziman, CEO of BE Sarawak, added that the local bureau would continue giving support to the national convention bureau MyCEB in propelling business events industry development, saying: “Our partnership and collaboration with MyCEB through the initiative like MyTripleE campaign demonstrate unwavering commitment to support and attract more business events to Sarawak.” MyCEB recorded 20 supported international events that brought together 19,173 delegates with an estimated total economic impact of RM155.9m in 2023, for the state of Sarawak alone.