Marina Bay Sands strikes new partnerships with EIC and PCMA

Singapore’s Marina Bay Sands integrated resort has become the Events Industry Council’s (EIC) first strategic partner in Asia and has also expanded its partnership with Professional Convention Management Association (PCMA). EIC is a global federation representing over 103,500 individuals and 19,500 firms in the business events industry and has signed a three-year partnership with the Singapore venue and integrated resort that that will see Marina Bay Sands enhance its commitment to event professionals and industry excellence on a global scale. The partnership will also provide thought leadership opportunities in collaboration with EIC’s Certified Meeting Professional (CMP), CMP Fellows, and Knowledge programmes. As part of the partnership, 100 client-facing staff in Marina Bay Sands will be accredited with the Sustainable Event Professional Certificate (SEPC) within the next 12 months, up from the current 50. With the integrated resort playing a leading bridging role, the partnership will enable more EIC-led initiatives to take place in Asia, including training programmes and study missions. “We are honoured to be the first convention centre in Asia to collaborate with the Events Industry Council as a strategic partner. This partnership not only recognises our commitment to excellence in the events industry but also highlights our dedication to thought leadership, sustainability, and innovation. We are excited to foster the exchange of best practices and contribute to the growth and development of the industry,” said Ong Wee Min, vice-president of conventions & exhibitions, MICE at Marina Bay Sands. “The partnership is grounded in our shared values promoting event industry excellence, building capabilities by advancing uniform standards of practice, and setting the highest standards for professional and personal growth for those in our industry,” said EIC CEO Amy Calvert. “We are grateful for the opportunity to work with Marina Bay Sands on a diverse set of initiatives that will benefit our industry and the event professionals we serve worldwide.” Meanwhile, MBS’s latest collaboration with PCMA builds upon the strong relationship that began in 2015. The new phase of the PCMA partnership will see Marina Bay Sands leverage the collective strength of Las Vegas Sands’ properties in Singapore and Macao to address critical topics such as sustainability, innovation, technology, talent development and audience engagement. “This partnership represents an exciting new chapter, harnessing the expertise and resources of both Singapore and Macao to deliver even greater value to our stakeholders and the industry as a whole,” said Mr Ong. “Singapore as a country has consistently punched above its weight globally and within the business events industry, Marina Bay Sands personifies such leadership. PCMA, for its part shares the same passion, commitment, and leadership in the business events arena globally and with our deepening relationship with Sands, we will use our collective strength to further drive economic and social good through business events in the region and around the world,” said Sherrif Karamat, CAE, president & CEO, PCMA and CEMA.