Over 400 delegates were recently at PortAventura Convention Centre on Spain’s Costa Dorada for the annual convention held by Mars Iberia.
The idea was for the company’s staff to share the successes of the previous period and the objectives of the next one.
The three-day convention and incentive included exclusive access to areas of PortAventura World and used 12 of the nearby convention centre meeting rooms.
The programme included workshops organised at both the convention centre and in themed areas of PortAventura Park. There was also an exhibition in the centre’s main halls and common spaces.
“PortAventura Convention Centre can easily adapt to the different needs of each company. For us, it was very straightforward to transform the centre into what we wanted and needed. Our goal was to channel the essence of Mars and we managed to achieve this,” said Olga Martínez, Mars Iberia corporate affairs director.
The group’s employees stayed at the 4-star hotel Gold River, which is inspired by the Wild West. It is located eight minutes away by transfer from the convention centre, where they were able to exclusively enjoy different areas of PortAventura Park.
“It is not easy to find a place for 400 people where we can have such straightforward access to a convention centre with the possibilities offered by PortAventura, and a park where we can also live fantastic emotional experiences. Combining both aspects is complicated… and it was undoubtedly an all-around positive experience,” Martínez added.
A CSR action included inviting 1,600 children from different groups and special circumstances to enjoy the park and its attractions alongside the 400 employees of Mars Iberia.
“We are a company that organises many volunteer and CSR actions. On this occasion, given the characteristics of the venue, we thought it was a great opportunity to carry out an action for local children and bring them to PortAventura for a unique experience,” Martínez added.
Mars corporate affairs director Olga Martinez explains more in this Youtube clip:
