The Melbourne Convention and Exhibition Centre (MCEC), Australia has released the first in a series of videos, showcasing event experts as part of the ‘home of the unconventional’ brand campaign.
The first episode features Samantha Ferrier, sustainability manager at MCEC, as she takes viewers behind MCEC’s five-year sustainability strategy. The strategy commits to minimising environmental impact and creating actionable solutions for generating substantial industry change:
Ferrier has spearheaded several waste reduction and recovery initiatives at MCEC, including commitments to eliminate unnecessary and problematic single use plastics and divert 90% of waste from landfill by 2025, as well as becoming completely powered by renewable energy by 2028.
Developed in collaboration with Melbourne video production agency Monster and Bear, MCEC goes behind the scenes with a team member in each instalment to find out more about their innovative work.
Other videos in the series feature Mark Higgins, digital event manager at MCEC, and Alessandro Bartesaghi, executive pastry chef at MCEC, with more to come throughout the year.
To see more of the series, please click here.