EUROPE – Global PCO and specialist in medical and healthcare meetings, MCI, has launched the first thought leadership paper in its healthcare series, ‘How Successful Medical Meeting Leaders Reach Their Goals – Lessons From 13 Experts’.
The paper is based on an MCI benchmarking study that included a survey of recognised leaders at medical associations, pharmaceutical and medical device companies, regulators and third-party entities.
The paper sets out three areas to address if healthcare and medical meetings are to hold up in the new era of transparency. Medical associations have to go through a process of renewal, the sector needs a champion and more collaboration, the paper concludes.
“Well-documented changes to healthcare compliance have ushered in a new era of transparency, with reporting mechanisms being rolled-out today that would have been thought of as unnecessary and unworkable just a few years ago,” said Simon Dufaur, MCI Global Director, Cardiology and Haematology Accounts and co-author of the paper. “Key findings from the benchmarking study allowed us to identify three reframing must-haves to help the medical meeting industry adapt to these new realities, influence stakeholders and develop an innovative new ecosystem.”
The paper concludes that responsible stakeholders and healthcare leaders must accept and embrace the new ways of working, making it their highest priority to shape a new framework that will transform the medical meetings industry.
“We see immense opportunities for those segments of the medical meetings industry that choose to lead the development of this new framework and focus attention on innovations and progressive developments that improve healthcare value and patient care,” said Cerstin Steindorf, MCI Global Account Director Healthcare and co-author of the paper.
A copy of the paper can be downloaded from the mci-group.com website.
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