Following the success of the UK’s Government scheme ‘Eat Out to Help Out’ whereby restaurant bills were subsidised by the government to help the industry in August, CMW’s sister UK publication, Conference News launched Meet Out to Help Out (MOTHO), a scheme created to support and promote venues and hotels across the UK that are open and ready for business but facing inevitable challenges connected to the coronavirus pandemic. Regent’s Conferences and Events, the HAC and Lane End Conferences are some of the venues signed up for the campaign already. “We’re proud to be part of the Meet Out To Help Out initiative, so as to encourage meetings to start again,” said the team at Lane End, who have a special ‘Back to Work Offer’ running.
The MOTHO marketing suggests 74% of the UK audience is interested in sourcing venues and hotels for their 2021/2022 event calendars and that included association, live event agencies, corporate planners, and professional conference organisers.
MOTHO global project lead Natasha Hattingh (International Confex) and Simon Farnfield, Mash Media’s International Portfolio head, decided that, ‘’With 200+ venues and hotels now signed up within the UK and enjoying business enquiries and exposure as part of a community, why not extend the initiative to the international venue market. We exist to connect event planners with venues, destinations and suppliers, so the intention is to keep communication, planning and in person meetings moving in any way we can.’’
CMW is now partnering with International Confex to launch Meet Out to Help Out Global, a platform for event organisers to connect with international venues and hotels that are open for business and available to book. The initiative offers a communication channel for International venues and hotels to spread awareness of their current capabilities and safety measures.
For those signing up to Meet Out to Help Out Global, CMW will offer your property a website and monthly newsletter listing (6 months), with partner international Confex also offering a short sponsored article in their newsletter.
“There is a heavily subsidised one-off fee of £300 associated with signing up, and the intention is to offer the opportunity to be a part of a growing community championing the return to Live, in-person business progression,” says Confex director Duncan Custerson.
This scheme launches on 1 November. For more detail and to get involved contact: firstname.lastname@example.org T. +44 (0) 208 481 1122.
- CMW monthly unique users: 24,000
- Global Venue Guide newsletter reach: 25,000
- International Confex newsletter reach: 34,000
- Social media reach: 23,000