MEET TAIWAN launches Open Arms campaign

MEET TAIWAN has announced the launch of a new marketing campaign for 2023 — ‘MEET TAIWAN Open Arms’. According to the organisation, the campaign aims to demonstrate Taiwan’s readiness to welcome global professionals, and to attract the international MICE industry. Three videos have been released by MEET TAIWAN as part of the Open Arms campaign, showcasing the country, its culture, and its range of venues and incentive offerings. The videos can be found on the organisation’s YouTube channel. MEET TAIWAN has additionally announced the launch of Open Arms-themed activities on the organisation’s social media platforms. These include the country’s various international promotional activities such as participating in IMEX Frankfurt, which featured an Open Arms-themed Taiwan Pavilion. By investing in both physical marketing and social media, it is MEET TAIWAN’s aim to drive both online and offline awareness of the destination. MEET TAIWAN is organised by the Taiwan Bureau of Foreign Trade under the Ministry of Economic Affairs and is executed by the Taiwan External Trade Development Council.