Meet the busy bees at PanUP, in episode 10 of Berlin’s Sleeping Beauties

    “If the bee disappeared off the face of the Earth, man would only have four years left to live.“ – Albert Einstein.   This week, in our AXICA/Mash Media podcast episode, you can hear about how one of Berlin’s leading DMC’s is coping with the current situation and how clients are slowly but surely moving towards online and hybrid events. And it seems that it could be the French that are among the first to show their mettle. The message is clearly that now is not the time to wait, but to create! We hear about how the young team at PanUP DMC innovated to create their own sustainable festival. Their embracing of innovation involved a search to tap into new sources of revenue (digital and eCommerce), while furthering the cause of sustainable living. There are also some great summer cocktail ideas in the mix, so listen up! Ever wanted to know what a “Blue Strip” is and how it might help to save the world? Click to listen above, to Mark Felstead as he chats to Mareen Rühmkorf, Mareike and Jan from MR Congress and PanUp. Mareen is the founder of MR Congress and a doyenne of events organisers in the city. She shares with us how has she been finding the last few months and points to signs that the market may be slowly coming back to life. Photo: @visitberlin.  Blick auf Berlin – Mitte. Photographer: Wolfgang Scholvien