At Hilton, we’re grateful for the event professional behind the curtain, mapping out a backup plan for the backup plan and working overtime to make memorable moments look easy. And as the world seeks out new and innovative ways to get together again, peace of mind is top of our mind. That’s why we pioneered Hilton EventReady with CleanStay, designed to provide curated solutions for every step of the event planning process. From redesigned event spaces and innovative technology resources to inspiring food and beverage options with thoughtful presentations, EventReady with CleanStay provides rigorous cleanliness protocols, book-to-billing flexibility and safe, socially responsible solutions for the most discerning safety and service-conscious event professionals.
And to help our partners in planning breathe a little easier while producing a higher standard of meetings and events, we’ve also created the Hilton EventReady Playbook, accompanied by Local Pages specific to your hosting hotel and surrounding area. The EventReady Playbook is a global resource tailormade to offer planners and meeting hosts the guidance, inspiration and tangible solutions they need to design and activate engaging, safe and socially responsible events.
Functional Flexibility and In-Person Possibilities
Now more than ever, we are confident there is no substitute for the value of meeting, networking and forming business relationships face-to-face. We also know an attendee’s event experience will influence their perceptions of your brand or organization long after the meeting or event concludes. To responsibly host events, Hilton is partnering with planners to achieve their event’s objectives while addressing health concerns and the current COVID-19 climate.
From schematics detailing sample setups for registration, coffee breaks and evening receptions to plans outlining appropriately distanced seating arrangements in classroom, boardroom and theatre-style settings, Hilton’s curated and customizable event sets offer our partners the perfect opportunity to visualize their meeting space before the first attendee ever sets foot on site. Event Sets are always equipped with sanitization stations, and your event hotel will work with you to reflect your specific needs, as well as any physical distancing and event capacity requirements as directed by local ordinance. Additionally, event hosts will have the opportunity to review and approve the cleanliness of each meeting space 30 minutes prior to the event, per the standards outlined in Hilton’s EventReady Room Checklist.
Inspired, Innovative Food & Beverage Solutions
Just as other components of hosting have changed, the latest event food and beverage trends reflect advances in serving and sharing food more safely. Our team of culinary experts is taking Hilton hospitality to new heights, mindfully adjusting the service experience to ensure physical distancing and sanitation protocols with individual portions, digital solutions for menus and ordering, attended stations and eco-friendly packaging. We do all of these things while continuing to develop creative and sophisticated F&B offerings that deliver on Hilton’s reputation of culinary innovation.
Meals served grab-and-go style at today’s meetings and events are fully contained for a contactless experience, and any open food is placed under shields or in closed containers. Our chefs are increasingly using sachets or individual glass condiment containers for accoutrements, while portions are individualized into glasses, bowls or pots with lids and meals are self-contained in bento boxes or reusable glass jars. Hilton’s F&B leaders are also taking strides to make events more conscientious and flavorful by reemphasizing the event locale, empowering local businesses through product purchasing and placement, sourcing for sustainability and reducing food waste through smarter portions and packaging.
To learn more about how Hilton is maximizing connections in the current meeting climate, read a case study about our F&B team’s innovative efforts to provide a virtual dine-around activation for trade show attendees in the midst of the pandemic.
Achieving Success in the Hybrid Space
While live events generate a level of energy, engagement and connection that is hard to replicate virtually, we know that virtual components are here to stay for the foreseeable future. In fact, according to a recent survey on event trends, 67% of event professionals believe that hybrid is the future of events, while 71% say they will continue to employ a digital strategy and virtual option even after live events return.
Navigating the hybrid event world can be intimidating. But at Hilton, we have always been in the business of serving people and creating solutions for our guests, and developing new, seamlessly integrated options for hosting hybrid events is no exception. From offering the full gamut of technology support for an event with both in-person and virtual components to helping our partners curate engaging, value-driven content for attendees participating across all platforms, Hilton’s hybrid event strategies provide a range of options for event professionals and meeting hosts to blend the best of in-person and virtual event solutions. By leveraging the tools, tips, learning opportunities and best practices collected in the EventReady Playbook, our partners can confidently plan and produce safe, in-person event experiences that incorporate a wide range of hybrid components. Learn more about our Hilton EventReady Hybrid Solutions or view Hilton’s full list of hybrid-ready hotels.
Diary of an Event Planner
We recently launched the “Diary of an Event Planner” content series to infuse our Playbook with an even more personalized, real-life touch. Written by members of our internal event planning team, our diary entries showcase the most integral steps of the event planning process, while also highlighting real-time learnings, candid advice and guidance for event professionals as the conference and meetings landscape continues to evolve. Follow along and glean invaluable insights as Hilton’s own event professionals prepare to execute our company’s first large-scale in-person event since the pandemic’s onset, hosted this December in Las Vegas.
While You Have Everyone Else’s Back, Hilton Has Yours
Beyond the featured functionalities outlined above, Hilton’s EventReady Playbook also includes a wealth of resources to help lighten the load for event professionals, ranging from case studies and success stories to videos, recordings, tools, links and more. Take advantage of industry insights and expertise backed by more than 100 years of hospitality and hosting and start putting our playbook solutions to work for you at www.HiltonEventReadyPlaybook.com.
For more information or to book an event with Hilton, contact your Hilton Worldwide Sales representative or connect with us online, by calling 1-800-321-3232 or via email at GroupMeetingRFP@hilton.com.
Together, our light shines even brighter.