Meetings Africa 2024 on song in Sandton

Meetings Africa 2024, the three-day industry trade show that concluded 28 February at Sandton Convention Centre, Johannesburg, attracted 380 exhibiting companies from 22 African nations, organisers have reported. Meetings Africa saw a remarkable increase in attendees this year, reaching 3,480, compared to 2,987 in 2023. The event also attracted 371 buyers, up from 273 in 2023. Paul Chibwe from Willch Travel and Tours (Zambia), attended the event for the first time, and said: “This event has not only met but exceeded our expectations,” Another newcomer, Baityr Diaw, commercial director for the Mangalis Group of hotels (Côte d’Ivoire), stated: “The experience was amazing. From as early as 9am, we were meeting people and building what I believe are very important relationships with future partners.” South African businesswoman Lihle Mahlangu said she had networked with people from Africa and Europe and saw “great prospects ahead”. Minister Patricia de Lille, in her opening address, emphasised Africa’s readiness to host events of all sizes. “The continent is the best place to bring all meetings, events, expos, and indeed incentive trips,” the minister said. South Africa’s Tourism deputy minister Mahlalela said it was time to rewrite the narrative on Africa, advocating for a vision that portrays the continent not as a land mired in wars and poverty but as a vibrant and dynamic player on the global stage. The Business Opportunities Networking Day (BONDay) saw 1,535 attendees, offering a dedicated session for networking and collaboration ahead of the main event.