AUSTRALASIA – The Melbourne Convention Bureau recently hosted the BestCities Client Workshop 2013, 9-12 April, which attracted representatives from the nine international convention bureaus in the association: Berlin, Cape Town, Copenhagen, Dubai, Edinburgh, Houston, Singapore, Vancouver and Melbourne.
An initiative of the BestCities Global Alliance, the workshop was attended by each partner city and seven potential clients with the capacity to bring approximately 11,950 delegates to Melbourne with an estimated economic impact of AU$70m (US$71.6m).
In addition to business development and networking forums, the workshop also included site inspections of Melbourne’s conferencing facilities and hotels and a trip to the Yarra Valley.
MCB Chief Executive Officer, Karen Bolinger, said the workshop presented a wealth of opportunities for Melbourne. “The clients who attended the BestCities Client Workshop were from a wide range of fields including aquatics and obstetrics, right through to particle acceleration, veterinary science, emergency medicine, microbiology and neurophysiology,” Bolinger added.
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