Melbourne secures 14 association business events in Q1 of 2012

AUSTRALASIA – The Melbourne Convention and Visitors Bureau (MCVB) says it has secured 14 association business events in the first quarter of 2012. These events are expected to generate an estimated AU$27m (US$28m) for the Victorian state’s local economy.
 
The Minister for Tourism and Major Events Louise Asher announced Melbourne has been awarded nine international and five national conferences which will attract an estimated 7,550 delegates to Victoria over the next six years. Some of these events include the Engineers Australia National Conference 2014; Green Cities 2015; Congress of the International Federation for Structural Concrete 2018; and General Meeting of the International Mineralogical Association 2018.
 
“The 2011/12 financial year saw the MCVB deliver its best results on record in terms of estimated room nights and forecasted economic impact,”Asher said. “MCVB secured 210 international and national business events for Victoria, a 62 per cent increase on the 2011/12 full year target.”
 
Chief Executive Officer of MCVB, Karen Bolinger, said the wins were a tribute to Melbourne’s core strengths. “These bid wins shine a light on Victoria’s strength in intellectual pursuits which we are eager to share with the world through our ongoing campaign, Melbourne IQ: The Intelligent Choice for Conferences.”
 
Any conference-related news? Email sarah@mashmedia.net