Melbourne and regional Victoria will welcome 50,000 delegates from across the globe as part of The International Convention of Jehovah’s Witnesses 2019, an event expected to deliver A$60.9m to the Victorian State’s economy.
The delegation of Jehovah’s Witnesses from 71 countries will gather in Melbourne at Marvel Stadium from November 22-24, 2019, filling the iconic sports and entertainment precinct at capacity.
The annual event will also incorporate one week of touring programmes around regional Victoria, which will disperse over 12,400 delegates into Victoria’s most popular regions.
The event was secured by Melbourne Convention Bureau (MCB) with support from the Victorian State Government, City of Melbourne and industry suppliers, and will see close to 6,000 hotel rooms across 199 properties in Melbourne CBD and Metro areas occupied by the delegation, translating into 35,000 room nights for the state’s economy.
Business events are a major driver of regional visitation in Victoria, with 38% of international delegates visiting regional Victoria before and/or after the conference they attended last year.
Photo: Melbourne CVB CEO Julia Swanson