MemberSuite acquires event engagement platform provider Event Farm

Americas News
MemberSuite acquires event engagement platform provider Event Farm

MemberSuite, a provider of cloud-based association management software (AMS) has announced the acquisition of US-based event engagement software company, Event Farm.

The addition of Event Farm’s event management, event engagement and CMS platform to MemberSuite’s AMS offering allows MemberSuite to bring to market a range of cutting-edge applications to the non-profit world.

Founded in 2011, Event Farm has offices in Santa Monica, CA and Washington, DC and the company claims its client list has provided services to more than 38% of the Fortune 100 companies.

“Event revenue is a significant form of non-dues revenue for member-based organisations. However, quantifying the value of event expenditures and understanding attendee engagement is a problem for organisations in both the non-profit and for-profit markets,” said Natalie Cheney, CEO of Atlanta-based MemberSuite. “These problems are particularly acute in the non-profit space where organisations frequently have tight budgets and must make every dollar count in their efforts to engage with, and add value to their members. Event Farm’s advanced event management and event engagement applications address those pressing needs and we’re excited to welcome them to the MemberSuite family.”

Ryan Costello, CEO, Event Farm also commented: “In terms of access to cutting-edge technologies, the non-profit space has traditionally been underserved… through this acquisition we’ll be able to offer those same advanced applications to organisations in the non-profit space. We’re excited to marry our solutions to MemberSuite’s powerful AMS.”

Stuart Wood is a news reporter across the Mash Media editorial portfolio. He writes for CMW alongside sister publications Conference News, Exhibition News, Access All Areas and Exhibition World.