MICE Concierge and EventsAir announce ‘golden’ strategic partnership

A major new partnership is unveiled. MICE Concierge joins EventsAir as Gold Services Partner for EMEA. The collaboration formalises years of successful cooperation between the UK events agency and the global event management technology platform. Together they aim to deliver enhanced support for professional associations across the region.

North America | Theo Reilly
03 September 2025, 9:36am 

MICE Concierge, a full-service events agency for UK-based professional associations, and EventsAir, a global brand in event management technology, have announced a new strategic partnership which sees MICE Concierge appointed as a Gold Services Partner for EMEA. The new partnership formalises a long-standing collaboration between the two organisations designed to better support professional associations across the region.

EventsAir said it aims to expand its reach across the professional association space in EMEA and Paul Trappett, CEO at EventsAir, said: “As we continue to grow our support for professional associations, we know that MICE Concierge will be an exceptional ambassador of our values, technology and vision.”

“We’ve been passionate users of EventsAir for years because, with its breadth of features, the platform underpins our business needs very well,” said Andrew Bowers, MICE Concierge MD. “It’s the platform we trust to deliver all our events seamlessly. Becoming a Partner in EMEA is a real milestone for us… we’re thrilled to take this next step together.”

MICE Concierge brings a modular approach to event delivery and says it offers flexible, high-touch services to support events of any size or location. With over 30 years of experience in event management technology, EventsAir is an all-in-one platform that supports in-person, virtual, and hybrid events. The platform has powered more than 400,000 events globally.

More information: https://www.eventsair.com/.

Photo: Andrew Bowers with Pavvi Singh, sales director – EMEA EventsAir

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