Global hospitality brand, Millennium Hotels and Resorts (MHR) has relaunched MyMillennium, its global travel loyalty programme, introducing three distinct membership tiers instead of two: Classic, Silver and Prestige, with increased benefits as members progress up each tier. Guests can book stays or dine at any participating hotel or restaurant, earn MyPoints, and enjoy promotions that cater to their specific preferences.
“We designed MyMillennium to deliver meaningful moments in a personable manner where members can accumulate and redeem their MyPoints in ways that best serve their travel needs,” said Carolyn Wishnowski, director of global branding, marketing, and loyalty at Millennium Hotels and Resorts.
The tailored rewards scheme includes: Redeeming MyPoints for exclusive rewards, from complimentary room nights, room upgrades, dining vouchers and online shopping on over 100 brands Exclusive member rates and offers on MHR properties and restaurants Priority Check-in and Check-Out
The updates to the MyMillennium programme mark a shift from the previous two-tier system to a more nuanced three-tier structure offering members more opportunities for additional benefits.
MHR has also introduced MyMillennium BIZ, a new loyalty programme for corporate bookers, replacing the former MyMillennium Pro. The programme offers tailored perks and rewards, including four MyPoints for every $1 spent on corporate room bookings and MICE services.
Saurabh Prakash, interim chief operating officer and chief commercial officer at Millennium Hotels & Resorts, said: “These programmes are designed not only to reward loyalty but also to provide a deeper understanding of our guests’ evolving travel needs.
“By aligning with our brand’s five core pillars – thoughtful service, memorable experiences, quality, consistency, and sustainability – we are ensuring that both leisure and corporate travellers receive a tailored, seamless experience that enhances their journey with Millennium Hotels and Resorts.”
For more information about MyMillennium visit: https://www.millenniumhotels.com/en/programmemes/my-millennium
