Meeting Professionals International (MPI) and the IMEX Group have announced they are to collaborate to incorporate more experiential activities during the IMEX America tradeshow in Las Vegas 16-18 October.
MPI is in its eighth year as education provider for the tradeshow, including powering the Smart Monday programme on 15 October on the eve of this year’s show proper.
MPI Foundation will again present its largest fundraising and networking event of the year – Rendezvous, the IMEX America Night, 17 October. It will be at Drai’s club located on the rooftop of The Cromwell hotel, a Caesars Entertainment property. Funds raised from the event are invested in scholarships, grants and pan-industry research. Last year, the MPI Foundation awarded 246 scholarships and 18 chapter grants.
Smart Monday powered by MPI will feature 20 education sessions covering topics such as designing memorable experiences, leadership, contracting, heat maps, hospitality sales coaching and managing stress in the workplace.
During the tradeshow, the association will offer 15 booth education sessions on safety and risk management, inclusive experiences, strategy and business outcomes. Most of MPI’s education is aligned to CMP International Standards and attendees can earn up to 12.25 clock hours through MPI sessions during the week.
“Our team is aiming to bring an energising and creative experiential-focused programme to this year’s show, similar to the approach we recently implemented for our very successful 2018 World Education Congress,” said Paul Van Deventer (pictured), president and CEO of MPI.
One of the keynote sessions will be a C2 International Masterclass – Unlock Your Creativity.
Earlier this year, the IMEX Group announced a three-year partnership with C2 International to drive innovation and creativity throughout the meetings and events sector during its shows in Frankfurt and America.
Carina Bauer, CEO of IMEX Group said the goal was for people to “walk away with new ideas and inspiration that they can explore, discuss and pursue right in Vegas and long afterwards”.
Additionally, the MPI Academy will deliver three certificate courses including its Healthcare Meeting Compliance Certificate (HMCC) Program and its Women In Leadership Program. The academy is also introducing the new Crisis Communications: Anticipate and Communicate Program.