Poland’s national convention bureau reports its participation at IMEX Frankfurt 2023 was “a resounding success”. Through the power of music, delicious delicacies, and fruitful business connections, the Poland Convention Bureau and its partners showcased the country’s diverse offerings to a global audience. The event served as a platform for networking, collaboration, and leaving a lasting impression on visitors. This year the team embraced the power of sensory marketing to create experiences and evoke positive emotions among our guests. a strong focus on engaging the subconscious, the Polish stand brought a line-up of 18 vendors and incorporated a zone for conversations and networking. Poland was delighted to be an ICCA stand neighbour, with memories from the 61st ICCA Krakow Congress still fresh. “Our collective efforts, spanning from curating captivating music experiences to meticulously managing every detail of our stand, culminated in an unparalleled sense of accomplishment. We witnessed much positive feedback from the visitors,” said Aneta Książek, head of Poland Convention Bureau. There were tasty Sękacz cakes straight from the Podlasie region and there was an aromatic scent of coffee all around the stand. Partners conducted over 300 officially scheduled business meetings on the Polish stand. Furthermore, with numerous other unofficial meetings took place throughout the expansive premises of Messe Frankfurt and during additional events, amplifying the networking possibilities and expanding collaboration prospects. “The PCB team conducted over 30 scheduled business meetings and discussed the possibilities of co-operation with meeting professionals from Europe, Asia, and the United States,” said Jaroslaw Marciuk, chief marketing specialist at Poland Convention Bureau. “It was particularly noteworthy to witness the keen interest from US representatives who explored the potential of Poland due to many major investments of American IT companies in our country. This presents a remarkable opportunity for the growth of events, incentive travels, hotel bookings, and unique services within the Polish MICE industry, Marciuk added. The Polish team also wanted to contribute in a special way to IMEX`s Human Nature theme of this year’s trade show and kicked off each day with an invigorating event called Musical Mornings, located in the lively Galleria between Hall 8 and Hall 9. It was impossible not to notice it, and most importantly to hear it. The captivating melodies and mesmerising voice of Basia Giewont echoed through the space. At the end of the second day, Musical Happy Hour at the Polish stand attracted many fair participants willing to try Polish delicacies and listen to a live performance of the song Let`s Talk Business written by Brian Allan, especially for this occasion. In total Poland delivered five hours of live music (Galleria, and Hall 9) and one Musical Happy hour at the Polish stand G440 (Hall 8). Poland at IMEX Frankfurt 2023 in numbers:
- 1 chillout #PolandCVB zone in the Messe Frankfurt Galleria
- 1 special song LET’s TALK BUSINESS
- 1 special edition of the international Think MICE Magazine
- 1 dedicated mobile photography workshop for meeting planners #EventprofsLAB
- 2 musical ambassadors: Basia Giewont & Brian Allan
- 2 dependable and welcoming hostesses, Karolina and Inga, who always greeted guests with a smile and created a hospitable atmosphere
- 18 MICE partners at the stand
- 25sqm of eye-catching promotional posters in the Messe Frankfurt Galleria
- 35 social media posts – Poland Convention Bureau was among the Top 10 content creators sharing posts, photos and videos on LinkedIn, Twitter and Facebook
- 40 stairs in the Messe Frankfurt Galleria inviting visitors to the Polish stand
- 44 Polish event professionals representing convention bureaux, DMCs, ITCs, PCOs, congress venues, hotels and airlines
- Over 300 scheduled official business meetings
- 500 pressed juices, energy drinks and lemonades by Ann Lewandowska
- 1,000 aromatic coffees and teas from Olle Café
