MyCEB CEO awarded doctorate by National Academy of Arts

Dato’ Sri Dr Abdul Khani Daud, chief executive officer of Malaysia Convention & Exhibition Bureau (MyCEB) has been awarded with the title of Doctor of Creative Arts (PhD) by the National Academy of Arts, Culture and Heritage (ASWARA). Dato’ Sri Dr. Abdul Khani graduated with an MBA at Institute of Technology Australia and MBA at Oxford Learning Centre of Excellence, UK. He has since occupied posts as an overseas director for Tourism Malaysia’s offices in Australia, Singapore, South Africa and Thailand. His expertise in marketing is contributed to an increase of 60% tourist arrivals from Singapore between year 2000 to 2004. During his service period from 2004 to 2006, a 45% growth for Latin America was recorded, opening the market for Argentina. He was the brain behind the MyCEB’s Malaysia Business Events Strategic Marketing Plan (SMP) 2021 – 2030 that aspires to deliver transformative outcome, whereby by year 2030, business events are expected to attract 5.9m delegates, contributing to RM42.12bn in estimated economic impact while creating an estimated 25,833 total job opportunities. “I am extending my devout thanks to ASWARA family for their acceptance and patience during the discussion I had with them on exegesis and portfolio preparation. Thanks to my fellow team at MyCEB and friends from the business events and tourism industry who shared happiness during this long journey. I sincerely hope that I make a difference in all individuals that I have mentored and have a positive influence on countless individuals as well as the business events and tourism industry,” said Dato’ Sri Dr Abdul Khani Daud, upon receiving his doctorate. Dato’ Sri Dr Abdul Khani has also held posts including as the ICCA Board of Directors Representative for Asia Pacific Region, Advisory BOD Member for the Asian Federation of Exhibition & Convention Associations (AFECA), and Advisory Board Member for MACEOS. He was also awarded the ‘Business Events Personality’ by MACEOS last earlier this month.