MyCEB inks MOC with Indonesia’s ASTINDO in boost for business events

Malaysia Convention & Exhibition Bureau (MyCEB) has started the year with a successful trade mission to Jakarta, Indonesia, where the primary focus was on establishing a significant partnership with Asosia Travel Agent Indonesia (ASTINDO) association through the signing of a Memorandum of Co-operation (MoC). Additionally, the MyCEB delegation also made a visit to the ministry of tourism and creative economy of Jakarta. Anouncing the sealing of the new partnership, the CEO of MyCEB, Mr Azman Haji Tambi Chik, said: “We have signed an MoC with Asosia Travel Agent Indonesia (ASTINDO). I am confident that this newly established relationship will empower us to achieve objectives that are beneficial to both Malaysia and Indonesia, including the restoration of our countries’ business events industry, facilitating knowledge exchange, and exploring opportunities for other business cooperation.” The MoC is a strategic framework marking key areas of collaboration between MyCEB and ASTINDO including joint marketing and promotional efforts for the business events sector. The agreement is also expected to co-develop leads through information exchange of market intelligence on campaigns, initiatives, programmes and projects. “The MoC with MyCEB signifies a strategic step towards reinvigorating our countries’ business events industries. With MyCEB, we look forward to generating quality leads and aim to create a dynamic and resilient ecosystem that will drive the industry’s growth in both regions,”  said Pauline Suharno, president of ASTINDO. During a meeting with Drs. Vinsensius Jemadu, Indonesia’s deputy minister for tourism product and events both sides expessed strong support for the collaborative efforts in building a robust ASEAN Business Events (BE) community between Indonesia and Malaysia. Photo: CEO of MyCEB, Mr. Azman Haji Tambi Chik and the Malaysian delegation pay a courtesy visit to Drs Vinsensius Jemadu, Indonesia’s deputy minister for tourism product and events