MALAYSIA – The Malaysia Convention and Exhibition Bureau (MYCEB) has launched an Industry Partner Programme (IPP).
The programme was launched to act as a platform to engage with and to encourage co-operation among industry players. It is open to Malaysia-based business tourism product and service providers including venue and accommodation providers, conference and event management companies, transport operators, tour and leisure companies as well as industry associations.
Key highlights of the IPP include; business opportunities through cooperative sales and marketing platforms under the destination umbrella; ccess to sales leads and business referrals; professional development opportunities; knowledge, ideas and market intelligence sharing platforms and product development programmes.
Rashidi Hasbullah, Deputy Secretary-General, Ministry of Tourism who represented the Minister of Tourism Malaysia, YB Dato’ Sri Dr Ng Yen Yen at the launch said: “To secure more business events for the country, we need the collaborative voice of the Malaysian business tourism industry. It is crucial that we collectively strengthen our knowledge, expertise and quality of service delivery in order to compete effectively globally. Our goal is to provide world’s best practices in service delivery as well as product innovation and development.”
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