MyCEB Ramadan care initiative leaves lasting impact at Malaysia’s National Cancer Institute

The 14th instalment of Malaysia’s MyCSR programme, titled ‘Ramadhan Rays of Care,’ involved a charity initiative at the National Cancer Institute organised by Malaysia Convention & Exhibition Bureau (MyCEB). The initiative came during the sacred period of Ramadan and was part of MyCEB’s ongoing commitment to community engagement, aimed at uplifting the spirits of cancer patients and the medical team at the centre. Thirteen officers from MyCEB distributing gift hampers consisting of healthy snacks to 100 patients and 30 medical practitioners at the Institute in Putrajaya, near Kuala Lumpur. “At MyCEB, we remain committed to our ethos of community engagement, striving to uplift the spirits of those in need and foster a sense of togetherness within our society. This humbling experience has reminded us how fortunate we are to be well, as compared to patients here who are fighting one of life’s toughest battles,” said the MyCEB CEO, Mr Azman Haji Tambi Chik. He continued: “We are here to show our support, physically and mentally to let them know that they do not walk alone in this journey. Additionally, we are also here to show appreciation and gratitude to the medical professionals who tirelessly dedicate their lives to saving people.” The initiative is aligned with MyCEB’s Environmental, Social and Governance (ESG) practices as the bureau aims to positively leave a long-term impact on the lives of cancer patients and healthcare professionals at the National Cancer Institute. To date, the MyCSR programme has touched 395 lives since its inception in 2018 and says it will be conducting more initiatives with measurable outcomes, demonstrating its unwavering commitment to enduring social impact.