MyCEB says ‘Let’s Meet Now’ to its business events industry

The Malaysia Convention & Exhibition Bureau (MyCEB) has introduced, 6 September, another new component under the Meet in Malaysia campaign, ‘Let’s Meet Now’. This additional support package aims to complement the primary objective of the Meet In Malaysia campaign of stimulating the economy of the domestic business events industry. Targeting one-day meetings from local markets, the ‘Let’s Meet Now’ package offers 50% sponsorship for one full-day meeting package exclusively for Malaysia-based registered corporate companies and subsidising professional/trade associations and institutions on their meeting costs for their full-day seminars and workshops. Since the Meet In Malaysia campaign launched in 2020, 44 event support applications has been received, which intends to allow more than 52,595 participants to meet-in-person. These events will contribute a total of RM430m (US$103.6m) in estimated economic impact. Dato’ Sri Abdul Khani Daud, CEO of MyCEB, said: “The Meet In Malaysia campaign support will continue to run until the end of December 2022 as one of the key recovery strategies for the business events industry in Malaysia. While other strategies will come into place to ensure the meeting industry will recover as soon as the business events are allowed under the National Recovery Plan or PPN”. Dato’ Sri Abdul Khani added: “It is highly crucial to assist the locals to support economic recovery so this is where ‘Let’s Meet Now’ plays a huge role as an additional support package. It is hoped that with appropriate interventions and initiatives, it would be possible to bring the business events economy back on track”.