New clients boost Cheerful Twentyfirst agency’s North American business

Strong Q3 results announced. Cheerful Twentyfirst's North American operations saw 40% of business events come from new clients. The brand experience agency delivered major projects including Wall Street Journal's UN activation and Instacart's immersive 1999-themed concert. CEO Steve Quah noted strong momentum continuing into 2026.
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North America | Guest Author
06 October 2025, 8:59am 

UK-based strategic communications group Aeorema Communications plc, which has offices in New York and Amsterdam, has announced that its brand experience agency, Cheerful Twentyfirst, has posted a “busy and successful delivery period” of business over the quarter to September in North America. The agency said 40% of its business events during the period could be attributed to net new client relationships.

Highlights included producing The Wall Street Journal’s large-scale brand activation at the United Nations General Assembly, delivering a multi-day summit for AI-powered advertising client Smartly, and delivering industry-leading conferences such as Climate Week.

In addition, September saw Cheerful Twentyfirst’s first major step into brand-to-consumer experiences, with a large-scale immersive concert for Instacart in New York that transported 1,300 attendees “back to 1999 for one night only”.

Steve Quah (pictured), CEO of Aeorema Communications plc, commented: “September was a landmark month for our global team, delivering for our US client portfolio. It was our privilege to support major returning projects such as Climate Week, while also working with an exciting array of new clients. Cheerful Twentyfirst enters the final three months of the company’s extended 18-month accounting period with strong momentum both in the US and EMEA, and we see this trend continuing into 2026.”

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