New CVB team to market East Point in Georgia, US

The East Point Convention and Visitors Bureau, a newly formed tourism organisation in Georgia, US, is to lead on promoting travel and enhancing the visitor experience in the city. Previously a member of the Atlanta Airport District CVB for six years, East Point now stands independently with its own destination marketing organisation dedicated solely to promoting and marketing the city. East Point is located close to Hartsfield-Jackson Atlanta International Airport – the world’s busiest passenger airport – and business travellers can take advantage of lodging options including 20 branded hotels. The new CVB is keen to accent accessibility as key selling point in East Point, with easy access to three major interstates, as well as it being the second MARTA stop from the airport. The CVB adds that a robust culinary scene and Georgia’s only velodrome, along with other recreational opportunities including nature trails, baseball fields, pickleball courts, indoor basketball courts, and multiple soccer fields at the Georgia Sports Park, make for an attractive destination. East Point is also a location for film and television production. With Tyler Perry Studios situated right next door, East Point has already served as a backdrop for several award-winning movies and television series including ‘Stranger Things’, ‘Ozark’, ‘The Walking Dead’, ‘The Wonder Years’  and ‘Hidden Figures’. There are also three leading black-owned art venues: ArtsXchange, Black Art in America and Ballethnic. “The City of East point is well poised to become recognised as a renowned choice for meetings and leisure travel in the South,” said Chantel Ross Francois, president of the East Point Convention & Visitors Bureau. “We are excited to put East Point top of mind – both domestically and internationally – to establish ourselves as a unique premier destination.” The EPCVB team has formed strategic partnerships and memberships with many leading organisations including Meeting Professionals International (MPI), Georgia Association of Convention & Visitors Bureaus (GACVB), Atlanta Convention & Visitors Bureau, Explore Georgia, Destination International, Georgia Hotel & Lodging Association (GHLA), and others. Additionally, the team’s participation at IMEX, ASAE, IPEC, Connect, and within the Congressional Black Caucus ensures heightened exposure and access to key decision-makers. EPCVB is also promoting its new brand ‘Where the World Meets’ across all marketing platforms including a new website www.VisitEastPoint.org