The Malaysia Convention & Exhibition Bureau (MyCEB) recently held its 8th Kesatria Gala Evening at the Pavilion Hotel Kuala Lumpur. The annual event expresses appreciation to Malaysia’s conference ambassadors (Kesatrias) for the business events industry and was attended by 120 association representatives and industry players. Speaking at the event themed ‘Time to Shine’, Datuk Zulkefli Hj. Sharif, Chief Executive Officer of MyCEB, explained that the Kesatria Malaysia Programme was launched in 2012 with the aim to encourage industry champions to continuously pitch Malaysia to the global business events sector. Every year, MyCEB admits new industry champions into the programme and this year the following four were welcomed into the Kesatria ranks:
- Jack Shen Lim, Honorary Treasurer, Malaysian Pharmaceutical Society (MPS)
- Professor Ir. Dr Dominic Foo, President Elect, Asia Pacific Confederation of Chemical Engineering (APCChE)
- Professor Dr Harikrishna K.R. Nair, Founding President of Malaysian Society of Wound Care Professionals (MSWCP)
- Associate Professor Dr Nazirah Hasnan, President of the Malaysian Association of Rehabilitation Physicians (MARP)
“We have successfully developed 145 business events leads, with approximately 223,516 delegates and the potential contribution of RM3.2bn (US$770m) in economic impact to the country since the commencement of the Kesatria,” noted Datuk Zulkefli. He added: “47% of bids were won and supported with 73 secured events, amounting to approximately 113,514 delegates and RM1.5bn in economic impact. A strong testament of how beneficial the Programme is”. More about the Kesatria Malaysia Programme: https://www.myceb.com.my/about-us/myceb-programmes Photo: Members of Kesatria, YBhg Datuk Zulkefli Hj Sharif, CEO of MyCEB; YBhg Dato’ Vincent Lim, Board member of MyCEB and senior management
