Legends and ASM Global have officially united as Legends Global. The new brand claims it has created “the premier partner to the world’s greatest live events, venues, and brands”. The new brand builds on Legends’ acquisition of ASM Global in August 2024.
The services of Legends Global cover the entire lifecycle of venues and events: feasibility and consulting, owner’s representation, sales, partnerships, venue management, hospitality, merchandise, and content and booking. Together, its network encompasses more than 450 venues worldwide, hosting 20,000 events and hosting over 165 million guests annually across sports, music, entertainment, attractions, and conventions and leisure.
“Legends Global is uniting with a shared commitment to excellence and with one clear focus: delivering world-class experiences at unmatched scale and quality for our partners,” said Dan Levy, CEO of Legends Global. “Our global network, expertise, and passion for bringing people together allow us to serve our partners and their guests with seamless execution and constant innovation. This new era positions us to shape the future of live entertainment across the world’s most iconic venues and events.”
Legends Global is partnered with many of the world’s most prominent venues, teams, and properties including Real Madrid, SoFi Stadium in Los Angeles, Dallas Cowboys, New York Yankees, FC Barcelona, Chelsea FC, University of Notre Dame, Ryder Cup, International Convention Centre Sydney, Caesars Superdome in New Orleans, Avicii Arena in Stockholm, Coca-Cola Arena in Dubai, OVO Arena Wembley in London, Soldier Field in Chicago, AO Arena in Manchester, Moscone Convention Centre in San Francisco, Kai Tak Sports Park in Hong Kong, along with global leagues and properties including LA28 Olympics, NFL, MLB, NASCAR, and PGA of America.
The company, which boasts nearly 100,000 employees globally, said it was committed to becoming the most tech-forward, data-rich business in the sports and entertainment industry. For more information, visit: www.LegendsGlobal.com
