Industry stalwarts launch new Matcher platform in Brazil

Americas News
Industry stalwarts launch new Matcher platform in Brazil

Up to 150 tour operators, including representatives from major airlines operating in Brazil, will be among the first business travel professionals to experience the new Matcher networking platform, which will launch its first edition next year.

The initiative is a result of the union of three industry veterans: Jeanine Pires (ex-Embratur and director at Pires e Associados), Ana Maria Donato (ex-Disney and director at Imaginadora) and Guillermo C. Alcorta (president at Panrotas Editora).

“Matcher was born to be efficient and in synchrony with the new demands and digital resources to filter and segment businesses. We will use an innovative platform to schedule meetings, control the agenda and also encourage negotiations, and also suggest meetings based on users´ mutual interests,” said Donato.

“Our business is to generate results for international buyers and Brazilian suppliers in the tourism sector,” she added.

Fortaleza is the city chosen to host the first edition of Matcher on 19-20 February 2019. “Fortaleza is the main gateway to the Northeast region for foreign tourists, with 40 weekly international flights and more to come. It is a spectacular region, which grows each day with private and state government investments. It makes sense that we enjoy the good moment of this region,” said Alcorta.

Matcher will be introducing the concept of pre-scheduled meetings among buyers and suppliers in the industry, based on profile and interests of each side.

“We are in touch with 25 international markets, searching for excellent buyers for the Brazilian products. At the same time, we exhibit the country as a diversified destination… The expectations are great,” Pires, a specialist in destination marketing and promotion, added.

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